The Bitery is committed to displaying the Nutri-Score nutritional labeling system on the packaging of its products. The aim of this European system is to offer consumers more and more transparenty in order to make it easier to choose food and thus promote a balanced diet.
Nutri-Score is a food labeling system that gives consumers, at a glance, a simple and easy-to-understand classification of a product’s nutritional profile. The system was developed by independent scientists and is widely recognized by various consumer protection organizations.
In France, Belgium and Spain the label has already been established by the government – on a voluntary basis – or is to be introduced. Both a consumer survey by consumer associations in Switzerland and various European studies underline the added value in terms of transparent orientation for consumers.
For 100 g of product, the amounts of nutrients and ingredients per 100 g of product are offset against each other: